How do you stand out when many people share your name?

Why it happens

A name identifies nobody. Google, ChatGPT or Gemini work with pages, and they gather in one answer everything they find with those words. If a chef, a musician and a businessman share your name, they can end up mixed together.

This reaches beyond the curious. More and more people ask an AI who you are before they write to you, and the answer depends on the signals you left on the web.

Seven things that help

1. Pick one base name and add aliases with intent. Always use the same base name, spelled the same way. Then build variants that add a keyword, like Julián Medina ecommerce or Julián Medina AI. Each alias answers a different search, and they all point to the same person.
2. Say who you are on every profile. After the name, add one short line about what you do. For example: founder of SourcingUp, B2B ecommerce and AI. Anyone landing on your profile knows right away if they found the right person.
3. Keep the same image. A current photo and a steady visual style help link your face or your brand to the right name.
4. Acknowledge the mix-up. If you get emails meant for someone else, you can use that. Saying that more than one person has your name, and who you are, clears things up for whoever arrives.
5. Publish often about your own topic. Articles, cases and posts about your field push the results your way and build authority in something specific.
6. Show that you know the others exist. Linking to the website or Wikipedia page of someone with the same name can help search engines understand you are a different person.
7. Build a home page for your name. One single place that works as the source of truth: who you are, where you work and where you are on the web. All your profiles point there. In the structured data of that page, the sameAs property lists your verified profiles.

Who is Julián Medina?

There is more than one. This Julián Medina is from Buenos Aires: Director of SourcingUp and creator of CommerceUp, with 25 years in technology and 18 in B2B ecommerce.

I write this page myself. I work with AI applied to business, give talks, and write ThinkUp, an open notebook about technology and learning.

My profiles:

• Instagram @julianmedina.dev
• LinkedIn julianmedina-ecommerce
• X @julianmedina
• Medium @julian.medina
• SourcingUp sourcingup.com
• julianmedina.dev julianmedina.dev

Other Julián Medinas you will find

If you searched the name on its own, you probably landed on one of these:

• A New York chef and restaurateur, known for Toloache.
• A Mexican revolutionary from the early 20th century.
• An executive at Motorola Solutions, quoted in press releases.
• A double bass player.
• An architectural photographer.
• Developers and entrepreneurs from other countries who use the same name online.

To put it into practice

• Pick one base name and add aliases with a keyword.
• Add a clarifying line to every bio.
• Publish regularly about your topic.
• Build a home page and link your profiles from there.
• Add the sameAs property to your structured data.